One of my friend today asked on his Facebook page – “YouTube has huge popularity in India but does it meets requirements of brands?”
Yes, thats right that YouTube is very popular in India but the truth is that brands (or rather marketers) has yet not started using at it for their advantages. I have asked plenty numbers of FMCG Marketers in last 1 and half years on their opinion about usage of YouTube. Most of the marketers never came up with thought of owning brand centric or around it, video content. To read further, please click below link:
YouTube Popularity and Brands
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